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Showing posts from March 19, 2011

FROM THE FEDERAL REGISTER: THE PROPOSED RULING TO ELIMINATE RETAILER PRESENCE FROM THE NMB BOARD

----------------------------------------------------------------------- DEPARTMENT OF AGRICULTURE Agricultural Marketing Service 7 CFR Part 1206 [Doc No. AMS-FV-10-0092] Mango Promotion, Research, and Information Order; Reapportionment AGENCY: Agricultural Marketing Service. ACTION: Proposed rule. ----------------------------------------------------------------------- SUMMARY: This rule proposes to adjust the number of members on the National Mango Board (Board) from 20 to 18 to reflect the elimination of two non-voting wholesaler/retailer positions. In accordance with the Mango Promotion, Research, and Information Order (Order), which is authorized under the Commodity Promotion, Research, and Information Act of 1996 (Act), a review of the composition of the Board must be conducted every five years. The Board has reviewed the production volumes and geographical distribution of domestic and imported mangos, and submitted this information to the U.S. Department of Agri…

FLAVOR IS STILL THE KEY TO GROWING DEMAND FOR MANGO IN USA MARKET

NOTHING HAS CHANGED IN TEN YEARS…… Note: Ten years later, USA marketers and South American Exporters do not understand that FLAVOR is the most important factor in determining consumer demand. The IMO proposed alternatives to Varieties and USDA APHIS/PPQ protocols at our first Global Mango Conference held in La Quinta, California in October of 2000 to over 65 mango industry exporters and importer/Distributors. The Following week, IMO Executive Director, Will Cavan addressed the Entire Produce Industry at the Produce Marketing Association (PMA) annual convention held in Anaheim, California. Comments by the FPAA, which has morphed itself into the National Mango Board (NMB) basically tell the consumer: “WE didn’t do our research and we made a mistake in pursuing the HWT protocol. I don’t care about flavor, shut up and eat my inferior product!”

MANGO PESTS & DISEASES: BY JULIA MORTON

Pests and Diseases


The fruit flies, Dacus ferrugineus and D. zonatus, attack the mango in India; D. tryoni (now Strumeta tryoni) in Queensland, and D. dorsalis in the Philippines; Pardalaspis cosyra in Kenya; and the fruit fly is the greatest enemy of the mango in Central America. Because of the presence of the Caribbean fruit fly, Anastrepha suspensa, in Florida, all Florida mangos for interstate shipment or for export must be fumigated or immersed in hot water at 115° F (46.11° C) for 65 minutes.

POST HARVEST STUDY OF MANGO BY JULIA MORTEN

Keeping Quality and Storage
Washing the fruits immediately after harvest is essential, as the sap which leaks from the stem bums the skin of the fruit making black lesions which lead to rotting.



Some cultivars, especially 'Bangalora', 'Alphonso', and 'Neelum' in India, have much better keeping quality than others. In Bombay, 'Alphonso' has kept well for 4 weeks at 52° F (11.11° C); 6 to 7 weeks at 45° F (7.22° C). Storage at lower temperatures is detrimental inasmuch as mangos are very susceptible to chilling injury.

MANGO VARIETIES BY JULIA J. MORTEN

Varieties
The original wild mangos were small fruits with scant, fibrous flesh, and it is believed that natural hybridization has taken place between M. indica and M. sylvatica Roxb. in Southeast Asia. Selection for higher quality has been carried on for 4,000 to 6,000 years and vegetative propagation for 400 years.
Over 500 named varieties (some say 1,000) have evolved and have been described in India. Perhaps some are duplicates by different names, but at least 350 are propagated in commercial nurseries. In 1949, K.C. Naik described 82 varieties grown in South India. L.B. and R.N. Singh presented and illustrated 150 in their monograph on the mangos of Uttar Pradesh (1956). In 1958, 24 were described as among the important commercial types in India as a whole, though in the various climatic zones other cultivars may be prominent locally. Of the 24, the majority are classed as early or mid-season:

MANGO WAR IN AUSTRALIA

TOWNS AT WAR OVER ORIGIN OF MANGO VARIETY

Saturday, 19 March 2011 11:12digg Sydney. It's not the war of the roses, but the war of the mango in tropical northern Australia, with two Queensland towns contesting which grew the fleshy golden fruit first.

NUEVO PRESENTACION PARA LA OPTIMA PROTECCION DEL MANGO

Nuevo empaque clamshell de Special Fruit para la protección óptima de mango

El nuevo empaque clamshell de mango en la gama BestChoice de Special Fruit es una buena manera para presentar mangos maduros.




FOCUS ON MANGO PRODUCT DIVERSIFICATION: PROTEIN PLUS DRINK

FRESH FOOD/BEVERAGES/HEALTH & WELLNESS 
Palatable Protein
In a departure from the customary chalky protein drinks consumers usually have to force down, Bakersfield, Calif.-based Bolthouse Farms has come out with Protein PLUS shakes, whose proprietary blend of soy and whey protein provides 30 grams of high-quality protein along with a smooth texture and delicious taste. Protein-seeking shoppers can opt for either Chocolate, which features real cocoa and a 21-nutrient pack, or Mango, which offers three servings of fruit. Both varieties contain no preservatives, no added sugar, no artificial color and no artificial flavors. The SRPs are $3.19 for a 15.2-ounce bottle and $4.79 for a 32-ounce bottle. For more information, visit www.bolthouse.com

FOCUS ON MANGO PRODUCT DIVERSIFICATION: CHIQUITA BRANDS FRUIT CUPS

FRESH FOOD, BEVERAGES, PRODUCE, REFRIGERATEDJuiced-up Fruit Cups
The fruit cup category will never be the same now that Chiquita Juice + Fruit Duos chilled fruit cups from Cincinnati-based Chiquita Brands International Inc. are on the scene. Featuring no added sugar, the paired juice-and-fruit product not only simplifies snacking — even to the point of including a handy spoon — but also provides antioxidant vitamin C. The Fruit Duos line comes in four varieties: Pineapple Guava, Pineapple Banana, Peach Mango and Pear Blueberry Pomegranate. A 6-ounce cup retails for a suggested $1.59 to $1.69. For more information, visitwww.chiquitabrands.com.

FOCUS ON MANGO PRODUCT DIVERSIFICATION: CHOBANI GREEK YOUGURT

Go With Greek
Chobani, the Northeast's No. 1 yogurt brand, is rolling out three more flavors nationwide, bringing the total of 6-ounce Greek yogurt varieties from Norwich, N.Y.-based Agro Farma to 14, far outpacing other brands in the segment. With real chunks of fruit on the bottom, 0% Black Cherry contains 140 calories, zero grams of fat, and 14 grams of protein per serving; perfectly balanced between sweet and tart, 0% Lemon offers the same amount of calories, fat and protein; and 2% Mango, featuring real pieces of ripe mango, provides 160 calories, 3 grams of fat, and 14 grams of protein per cup. All of Chobani's Greek strained yogurts are 100 percent natural, gluten-free, kosher and made with hormone-free milk. A 6-ounce cup retails for $1.29. For more information, visit www.chobani.com.

MICHOACAN, MEXICO: DECLARADO ZONA DE BAJA PREVALENCIA DE MOSCAS DE FRUTA

PART OF MICHOACAN STATE DECLARED "LOW INCIDENCE OF ANESTEPA (FRUIT FLY)"
ZONA DE BAJA PREVALENCIA DE MOSCAS DE LA FRUTA

The ruling will affect an area of 1,658 Hectares, that produce mango and grape fruit in the town Tepalcatepec in the Mexican State of Michoacan de Ocampo (Michoacan)

FOCUS ON RETAIL: ONTARIO, CANADA

Sobeys' flourishing new banner in southern Ontario points to the future direction of the discount format.

Photography by Hamish Grant for Sobeys Inc. The first impression of the FreshCo store in Oakville, Ontario — a burgeoning community in the Greater Toronto Area (GTA) where farmland is swiftly being overtaken by housing developments — isn't of a discount supermarket. And that's exactly how Rob Adams, GM of the FreshCo banner, a division of Stellarton, Nova Scotia-based grocer Sobeys, wants it. An observation on the day of Progressive Grocer's visit to the inviting location that its presentation is more that of a well-appointed fresh-format store than of a price-impact banner boasting the cheapest prices in the market spurs Adams to respond, "That's the kind of niche we were trying to get at." This departure from the discounter norm is apparent from the first step inside the bountiful produce department, which is adjacent to the entrance. "What we'…

A TOPIC AS PERTINENT TODAY AS IT WAS 10 YEARS AGO

Allure By Terry Hennessy
Publication: Progressive Grocer Date:Monday, January 1 2001

Exotic fruits are seducing American mainstream consumers in a big way. Consumption of specialty fruits increased 20% from 1990 to 1999, with their annual growth rate accelerating to 5% in 1998 and 1999, according to the U.S. Department of Agriculture.

America's passion for exotic fruit is seen in per capita consumption of papaya, which shot up 56% from 1998 to 1999, and mangoes, which more than tripled from 1990 to 2000–from half a pound to 1.69 pounds–according to the U.S. International Trade Commission (ITC).

GOOD CROP EXPECTED FOR 2011 SEASON IN PAKISTAN

Pakistan likely to surpass mango export targets
March 19, 2011



LONDON: Pakistan is likely to surpass its mango export targets due to the favourable weather for the past few months.


Sources in the commercial wing of Pakistan High Commission said  because of ideal weather conditions the growers were expecting a good harvest of mangoes.

PAKISTANI MANGOS COMING TO USA MARKET (PREMIER VARIETIES)

D I S C O V E R   P A K I S T A N   M A N G O E S-
Pakistani mangos will be arriving to the USA


about
SINDHRI
mango
Leading variety of Sind. Fruit shape ovalish long, size large, skin colour lemon yellow when ripe, pulp colour yellowish cadium, texture fine and firm fibreless, stone medium sized, flavour pleasantly aromatic and taste sweet.Season: Mid-May to mid-JulyOrigin: Mir Pur KhasColour: GoldPulp Gravity: MediumFlavour: Slight PerfumeFiber: 3 - 5%Sugarege: 15 - 18%Moisture Content (average):
79% after ripening; 18% before ripeningWeight: Average 1 - 3.5 poundsRelative Humidity: 85%






-about
CHAUNSA
mango
How to enjoy
Pakistani Chaunsa Flesh firm, fibreless with pleasant flavour and sweet taste. Juice moderately adundant. Fruit quality good, keeping good quality. Ripening season in AugustSeason: July - SeptemberOrigin: Rahim Yar Khan & MultanColour: GoldFlavour: Slight perfumeFiber: 17.2 - 27.3%Sugarege: 18 - 22%Pulp Gravity: HeavyMoisture Content:
78% after ripening; 81% before ripeningWe…

DISCOVER PAKISTAN MANGO

D I S C O V E R   P A K I S T A N   M A N G O E S
"King of Fruits", mango is one of the most popular and best-loved fruits worldwide. Hundreds of varieties of mangoes are known to exist in Pakistan.

The most popular commercial varieties - all different in colors and sizes, and each with a distinct flavor and taste - include Anwar Retol, Dasehri, Langra, ChaunsaSindhri, Saharni, Alphonso, Pairi, Fazli and Neelam.




The king of fruits is grown in Punjab and Sindh provinces of Pakistan, are available in abundance fromMay to September.







COULD THIS BE THE BEGINNING OF THE END FOR THE ATAULFO MANGO?

COULD THIS BE THE BEGINING OF THE END FOR THE ATAULFO MANGO? By Will Cavan International Mango Organization (IMO) Vista, California March 12, 2011 The big story in the mango industry is the challenge to the Ataulfo variety from Pakistani exporters supported by the U.S. Government. The obstacles to entry have forced the Pakistani project to resort to irradiation which will in the long run prove more beneficial to the commodity in extended shelf life.

OVERVIEW OF USAID / PAKISTANI MANGO PROJECT

OVERVIEW OF THE USAID PAKISTAN MANGO PROJECT Dear Mr. Cavan, Very good morning to you as well! Thank you very much for your interest in USAID FIRMS Project’s Mango sector value chain development work. I will provide answers to your questions below in a separate email as I am not directly responsible for the planned mango export to the US market during 2011.

MEXICO ATAULFO EARLY START ALL DOWNHILL

MEXICO ATAULFO EARLY START ALL DOWNHILL BY Will Cavan Executive Director International mango Organization Vista, California
March 15, 2011 Ataulfo Mango from Mexico: “El Ataulfo siempre es el primero en salir en el estado de Chiapas y la temporada ya ha empezado.  Se tiene Ataulfo en todo el Pacífico Méxicano desde el estado de Chiapas al sur y le sigue Oaxaca, Guerrero, Michoacán, Jalisco, Colima, Nayarit y Sinaloa. Normalmente se está terminando con los ataulfos en el mes de Julio y rara vez se alarga al mes de Agosto. Buscaré los volúmenes reportados el año pasado y cuanto se espera para el actual.” ~ Fuente del IMO/OIM en Mexico
Translation: The first Ataulfo mango in Mexico comes from the state of Chiapas, which explains the two to three week arrival advantage in Texas versus Arizona (The closest route from Chiapas to USA is up the gulf of Mexico to Texas). The production shifts over to the Pacific Coast of Mexico to the states of Oaxaca, Guerrero, Michoacan,  Jalisco,  Colima,  Nayarit an…

TIME TO FOCUS ON FLAVOR IN USA MARKET

TIME FOR THE MANGO INDUSTRY TO FOCUS ON FLAVOR By Will Cavan Executive Director International Mango Organization (IMO) Vista, California
March 14, 2011
It took an Apple falling on Sir Isaac Newton’s head in order for the theory of gravity to be discovered. An important Paradigm shift is about to take place in the mango industry.

ANALYSIS OF USDA MARKET DATA (2005- Feb. 2011)

Source: www.growerscorp.com/blog


STATISTICAL DATA FROM IMO COMPARING VOLUMES FROM MAJOR PRODUCERS (2005-2011) 2005-2011Country by Country ComparisonMango Exports to USA“The 98%” of Exports to USA market in Western Hemisphere


PAKISTANI MANGOS COMING TO USA MARKET

PROJECT COORDINATOR RESPONDS TO PAKISTANI ARTICLE By Will Cavan Executive Director International mango Organization (IMO) Vista , California
March 14, 2011
Below is a response to the recent article filed by the IMO on the joint USAID/PAKISTAN project to develop markets for PAKISTANI products, among them mangos. Chemonics, Inc.,  is the project coordinator and the IMO has exchanged information with the Project leader based in Washington, D.C.. Alene McMahon very graciously explained that while she heads up things in USA the director for this project is located in Pakistan.