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WATSON'S MAFIA AT THE NATIONAL MANGO BOARD : IS THERE A LEGACY ???



























NEW VISION AFTER WATSON ERA AT NMB:






Research program efforts will focus on mango nutrition and health, as well as an increased focus on mango quality and postharvest practices research. 



The Industry Relations program will work towards enhancing industry communication and preparedness to create a unified mango industry. 




This program will also focus on the Continuance Referendum, which will be held April 6-17, 2015, where mango industry members will have the chance to vote on the NMB’s continuation. 




The NMB has also updated its vision statement – To bring the world’s love of mangos to the U.S. Updating the vision ensures that the NMB programs and mission complements the new era of development and growth. 





Lastly, the NMB website, www.mango.org , redesign will be launching in 2015. 




The new intuitive design will allow consumers and industry members to navigate the site easier and will be fully responsive with mobile phones and tablets.





Learn more at www.mango.org.

For more information:
Lucy Keith
FleishmanHillard
Tel: +1 (512) 495-7174
Email: lucy.keith@fleishman.com



Publication date: 12/12/2014




















NMB gears up for 2015 marketing push






Association armed with newly executive director and marketing director and new strategic plan












Manuel Michel, Bill Vogel, and William Watson






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The National Mango Board (NMB) is getting ready for its new era of development and transitions under the directorship of Manuel Michel, who takes over from current executive director William Watson. The association is also armed with a new director of marketing, and new strategic plan, a new vision, and new projects.





Michel has been on board since September 2014 working alongside Watson as he integrated himself into his new role and he has now fully assumed his new position.




“Knowing Manuel will be at the helm for the NMB’s next chapter is reassuring. Thank you for the opportunity and your support. I will miss everyone,”
Watson said this week.





The NMB also appointed a new director of marketing, Rachel Muñoz; who has been on board since November 2014. 




Rachel is currently overseeing marketing and public relations for consumer, nutrition, retail and foodservice programs, as well as managing trade shows and website communications.



“William created the NMB and brought together an industry with a unified vision for increasing mango consumption in the US. He has set a solid foundation for Manuel to build on and I look forward to being a part of these plans to grow the success of the NMB,”
Muñoz said.





The NMB is preparing for the year ahead with an array of new undertakings. A new strategic plan has been set for 2015-2017, which will provide the backbone of the NMB’s marketing, research and industry relations programmes.




The 2015 marketing programme will include ongoing consumer marketing strategies such as sponsorship of the US National Women’s Soccer League. Ongoing marketing efforts will also include nutrition PR and marketing, retail marketing and promotions, and foodservice PR and marketing.





Research programme efforts will focus on mango nutrition and health, as well as an increased focus on mango quality and postharvest practices research.




 The Industry Relations programme will work towards enhancing industry communication and preparedness to create a unified mango industry. 


“It has been an honour to work with William and to have him as a mentor for the last four months. He has been a great leader for the mango industry and has paved the road for years ahead”, Michel said.



 “2015 and the next two years that follow will be very significant to the NMB and the mango industry as we continue to expand our programmes and implement new initiatives”.








http://www.fruitnet.com/americafruit/article/163618/nmb-gears-up-for-2015-marketing-push



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THE MOST SOUGHT AFTER MANGOES IN THE WORLD ....

While "Flavor" is very subjective, and each country that grows mangoes is very nationalistic, these are the mango varieties that are the most sought after around the world because of sweetnesss (Brix) and demand.

The Chaunsa has a Brix rating in the 22 degree level which is unheard of!
Carabao claims to be the sweetest mango in the world and was able to register this in the Guiness book of world records.
Perhaps it is time for a GLOBAL taste test ???





In alphabetical order by Country....










India




Alphonso





Alphonso (mango)
From Wikipedia, the free encyclopedia








Alphonso (हापुस Haapoos in Marathi, હાફુસ in Gujarati, ಆಪೂಸ್ Aapoos in Kannada) is a mango cultivar that is considered by many[who?] to be one of the best in terms of sweetness, richness and flavor. 


It has considerable shelf life of a week after it is ripe making it exportable. 

It is also one of the most expensive kinds of mango and is grown mainly in Kokan region of western India.

 It is in season April through May and the fruit wei…

INDIA 2016 : Mango production in state likely to take a hit this year

TNN | May 22, 2016, 12.32 PM IST






Mangaluru: Vagaries of nature is expected to take a toll on the production of King of Fruits - Mango - in Karnataka this year. A combination of failure of pre-monsoon showers at the flowering and growth stage and spike in temperature in mango growing belt of the state is expected to limit the total production of mango to an estimated 12 lakh tonnes in the current season as against 14 lakh tonnes in the last calendar year.



However, the good news for fruit lovers is that this could see price of mangoes across varieties decrease marginally by 2-3%. This is mainly on account of 'import' of the fruit from other mango-growing states in India, said M Kamalakshi Rajanna, chairperson, Karnataka State Mango Development and Marketing Corporation Ltd.




Karnataka is the third largest mango-growing state in India after Uttar Pradesh and Maharashtra.



Inaugurating a two-day Vasanthotsava organized by Shivarama Karantha Pilikula Nisargadhama and the Corporation at P…

Mangoes date back 65 million years according to research ...

Experts at the Birbal Sahni Institute of Palaeobotany (BSIP) here have traced the origin of mango to the hills of Meghalaya, India from a 65 million year-old fossil of a mango leaf. 





The earlier fossil records of mango (Mangifera indica) from the Northeast and elsewhere were 25 to 30 million years old. The 'carbonized leaf fossil' from Damalgiri area of Meghalaya hills, believed to be a mango tree from the peninsular India, was found by Dr R. C. Mehrotra, senior scientist, BSIP and his colleagues. 




After careful analysis of the fossil of the mango leaf and leaves of modern plants, the BISP scientist found many of the fossil leaf characters to be similar to mangifera.


An extensive study of the anatomy and morphology of several modern-day species of the genus mangifera with the fossil samples had reinforced the concept that its centre of origin is Northeast India, from where it spread into neighbouring areas, says Dr. Mehrotra. 




The genus is believed to have disseminated into neighb…